Offsite Projects Archive

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  • '100% Southend'
  • 12 July to 1 August 2014

‘100% Southend’

Focal Point Gallery is pleased to present ‘100% Southend’, a series of bespoke T-shirt and Fly-poster designs based on categorisations of how people engage with culture, which were developed in 2008 by Arts Council England.

With percentage breakdowns included from a Government survey taken in Southend, the project allows the town to challenge the perceptions underlying these social labels and consider how it perceives culture in the region.

The project was launched to coincide with Metal’s ‘Village Green Festival 2014’, an annual arts festival which takes place in Chalkwell Park, Southend-on-Sea.

20.6 % Dinner and a Show
18.5 % Fun, Fashion and Friends
10.2 % Family and Community Focused
9.7 % Mature Explorers
8.2 % A Quiet Pint with the Match
8.0 % Time-poor Dreamers
5.7 % Older and Home-bound
4.5 % Mid-life Hobyists
3.8 % Urban Arts Eclectic
3.2 % Traditional Culture Vultures
2.9 % Retired Arts and Crafts
2.4 % Bedroom DJs
2.3 % Limited Means, Nothing Fancy